SEO, or Search Engine Optimization, is a set of strategies and techniques aimed at improving a website's visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic.
SEO is important for your website because it helps increase visibility on search engines, driving more organic traffic and potential customers.
SEO results typically take 3 to 6 months to become noticeable, depending on competition and strategy.
You can improve your website's load speed for SEO by optimizing images, enabling browser caching, minimizing CSS/JS files, using a fast hosting provider, and implementing a content delivery network (CDN).
You can track the success of your SEO efforts using tools like Google Analytics and Google Search Console to monitor traffic, keyword rankings, impressions, clicks, and conversions.